In this episode, we take a look back at the very first Earth Day—from the Mad Men-era ad exec who gave Earth Day its name to some memories of how Pittsburghers celebrated the holiday back in 1970.
Listen to this episode (29:00)
Stories in this episode
- How a Rag-Tag Crew of Hippies, Housewives and Politicians Created Earth Day
The beauty—and power—of the first Earth Day is that everyone from politicians to activists, housewives to unions, came together to make it what it was.
- Memories from Pittsburgh’s First Earth Day in 1970
Millions of people celebrated Earth Day across the country in 1970. So how did Pittsburghers break in the new holiday? We asked two women who were there to share their memories.
- How a Burning River Helped Create the Clean Water Act
When Cleveland's Cuyahoga River actually caught fire in 1969, it became a national rallying cry for the country to confront its long-neglected water pollution problems.
- How a Mad Men Ad Exec Helped ‘Brand’ the First Earth Day
In 1970, more than 20 million people helped celebrate an obscure new holiday known as Earth Day. And a storied Madison Avenue copywriter was a huge part of its success.
- Are Corporations Cashing in on Earth Day?
Many corporations are using Earth Day as an occasion to advertise green products. But for consumers, there's a subtle line between savvy marketing and greenwashing.