How One Woman Took on Shell to Save Her La. Town

  • Margie Richard stands in what used to be her front yard, across the street from Shell's Norco, La. chemical plant. Richard pushed for the company to buy out the neighborhood and move residents. Photo: Reid R. Frazier

  • Margie Richard with a photo of her sister Naomi, who died at the age of 43 from a rare bacterial infection. Richard suspected emissions from Shell had something to do with making her sister sick. Photo: Reid R. Frazier

  • Looking out on the Mississippi River from Norco. Louisiana's Chemical Corridor, a 100-mile stretch of more than 100 chemical plants with about 27,000 jobs, provide about a quarter of the nation's petrochemicals. Photo: Reid R. Frazier

  • Lionel Brown chose to stay in Norco. He works at a Dow chemical plant and said emissions are lower than before. Photo: Reid R. Frazier

  • Ted Davis, a World War II vet and retired Shell Norco employee said the fumes and the smell of chemical production were part of the job. Photo: Reid R. Frazier

This is the final story in our 4-part series, The Coming Chemical Boom, funded in part by the Fund for Investigative Journalism.

November 8, 2013

NORCO, La.--In June 2012, Pennsylvania officials flew to Louisiana to visit a couple of petrochemical plants owned by Shell, a company they were about to give big economic incentives to build a plant in Beaver County, Pa.

But they didn’t visit Margie Richard, who once lived in Norco, but now lives outside New Orleans.

If they had, they would have gotten another story about Shell’s operations here, a story about toxic emissions, industrial accidents, and how a very determined school teacher brought one of the largest companies in the world to the negotiating table.

Norco’s history is a window into the chemical industry’s sometimes rocky relationship with its host communities along the Mississippi River. And it may offer clues to how ‘fenceline’ communities near plants could manage their relationships with an industry that is expanding to take advantage of the natural gas boom.  



At the center of Norco’s history stands Margie Richard, a retired school teacher, fervent Christian and gardener. Richard, a native of the town, helped lead a fight to get Shell to relocate families away from the plant, which the residents claimed was making people sick and posed a safety hazard. Richard’s quest, ultimately successful, was to get Shell to save the town by dismantling it.

Richard has a few words of advice for Pennsylvanians gauging what a large petrochemical plant could mean for their community.

“The local people need to come together and go to the table and tell them what they want. You should have input into what is going on,” she said. In Norco, she said, it took decades for the town to learn that lesson.

A Tight Relationship   

Norco’s very name signifies the town’s deep relationship to Shell, its largest employer. In 1916, an affiliate of the company built a refinery—the New Orleans Refining Company, or NORCO.  In the 1950s, looking to build a chemical plant near its refinery, Shell bought several blocks of farmland.

Richard’s grandfather owned one of those pieces of land, which he sold for $90. He then moved his family next to the plant, where Richard, now 71, grew up.

Diamond, the neighborhood where Richard, who is black, lived, was cut off from the white side of Norco, where many of the Shell workers lived.

The plant made methyl ethyl ketone, a solvent used in coatings, adhesives, and inks, among other things. Richard remembered growing up smelling the bleach-like odors from the plant.

“You smelled it—Lord have mercy—every day,” she said.

Richard was a young teacher in the town in 1973, when a 16-year-old named Leroy Jones was mowing the lawn of an elderly neighbor, Helen Washington. A spark from the lawnmower ignited gas from a leaking pipeline and Washington died in the blast.

Richard said she saw Jones coming down the street.

“He was trying to run to the other street, but his clothes were on fire,” she said. He later died of his injuries. The explosion galvanized Richard.

She noticed when her neighbors got sick or died of cancer, or when her children had breathing problems that sent them to the hospital. Her sister Naomi died at the age of 43.

Her concerns grew stronger after an explosion at Shell’s refinery in 1988. (The plant is now owned by Motiva, a joint-venture between Shell and Saudi Aramco, the Saudi national oil company). The explosion toppled a 16-story tower, and cracked walls and ceilings in houses and ceilings around Norco. It set off alarms 25 miles away in New Orleans.

“When that cat (catalytic) cracker went off, that fire was so huge. It was walking toward us,” Richard said. “And people were just runnin’ everywhere.”

An Uprising

After the 1988 explosion, a group of Diamond residents sued Shell, asking to be relocated. But in 1997, a jury ruled against the Norco group.

Richard soon got involved with an environmental group that sampled air near industrial sites. The group began sampling around Norco. During a chemical leak in late 1998, they detected toxic chemicals the plant had not reported releasing to the state regulatory agency.

Wilma Subra, a chemist and consultant to Richard’s group, estimated the air showed Norco residents were breathing in 100 to 1,000 times more pollutants than people in rural Louisiana.

Environmental groups and the media began paying more attention. The results also caught the interest of the Environmental Protection Agency, which had begun investigating ‘environmental racism,’ the tendency for industrial facilities to locate in minority neighborhoods.

Before long Richard was presenting her results to anyone who would hear them, and eventually to the company itself.

Richard made a presentation to the U.N. Commission on Human Rights in Geneva in 1999 and to a climate treaty conference in the Netherlands. While there, she confronted a Shell executive who attended the conference, asking if he’d be willing to breathe the air. A few weeks later, a top Shell official knocked on her trailer door to discuss her concerns.

Soon after, the company began to offer buyouts to residents near the plants, with a minimum offer of $80,000.  Richard took the buyout offer and moved with her mother to a New Orleans suburb, where she currently lives.

Shell said the company’s decision to offer relocation money wasn’t related to the health concerns, according to a written statement from Kimberly Windon, a Shell spokeswoman. 

The company operates its plants “with the goal of causing no harm to the people who are on our sites and the public in the nearby communities,” she wrote. The company does this through “equipment design, technical integrity and operating procedures,” she stated.

A Chemical Corridor

Norco lies in the so-called ‘chemical corridor’ of Louisiana, a stretch of the Mississippi River north of New Orleans with more than 100 industrial plants that provide around 27,000 jobs, according to the Louisiana Chemical Association.

But the area also has another nickname given by striking workers and local activists: ‘Cancer Alley.’ The name comes from epidemiological studies in the late 1970s that showed cancer clusters along the river near industrial plants, whose emissions make it one of the most polluted states in the country. Louisiana also has the second highest cancer rate in the country, according to recent Centers for Disease Control figures.

“Cancer Alley’ is an inaccurate and unfair name, according to the chemical industry. An industry-funded study showed no direct connection between chemical plants and incidences of cancer. Studies by the CDC and Louisiana State University in the 1980s came to similar conclusions.

Air emissions from Louisiana industries have been cut in half since 1991, according to data from the EPA.

Tim Johnson, a public affairs consultant to the Louisiana chemical industry, said chemical companies have improved their environmental practices over the last 25 years. Part of it is because companies want to do the right thing, he said. 

“The people who run those plants, they live here too,” Johnson said. “Their families are here. Their children are here.”

But some of the improvements came from government regulations, like those mandated under the Clean Air Act.

“A lot of the improvements that have been made have been as a result of regulations,” he said.

‘Better than it used to be’

For residents who didn't want to leave Norco, Shell offered grants to improve their homes. As a result, 39 families in Diamond remained.

Among those was Lionel Brown.

“I saw no reason to move,” said Brown, 64. Brown said he was offered $200,000 for four lots adjacent to his home, a few blocks from the chemical plant. He thought that wouldn’t be enough to move into a subdivision nearby. “I love living here.”

He said when he went on a car ride as a kid, he remembered being able to smell when the car was getting close to Norco. Now, emissions are much lower.

Brown works at a Dow Chemical plant across the Mississippi river in Taft, La. Before that, he worked at an oil refinery about 30 miles away.

“It’s better than it used to be,” he said, of the environmental practices at these facilities. “I work in a plant, so I know the changes they’ve made. The EPA made them do it,” he said.

Ted Davis, 92, worked at Shell’s Norco chemical plant for more than 20 years, as an operator in a unit that made hydrogen peroxide. Davis, who lives in the ‘white’ side of Norco, said dealing with fumes from the plant was just part of the bargain.

“That’s how people made their living,” Davis said. “In those days, that was it. You had to go to work there.”

Davis, a World War II vet, came to Norco after a three and a half year tour in the Pacific. He worked in the refinery, and later the chemical plant. Norco’s fumes could be "terrible," but for Davis were nothing compared to his experience during the war.

"I just came out of the Army living in New Guineau for three and a half years, so this didn’t bother me at all,” he said. “This was heaven when I came here.”

Richard says she looks with pride to her days of organizing against Shell. She thinks that everyone—black and white—has benefitted. The plants are far from perfect, she said, but they’re better than they used to be.

Shell’s chemical and refinery operations release 1 million pounds of toxic emissions yearly in Norco, according to the EPA.

“Are they where they should be? No.”  Richard said. “But guess what? They’re not where they were, and that’s a fact.”

Read the transcript »Close the Transcript


OPEN: The petrochemical plant Shell is considering building in Beaver County is similar to one that the company operates in Norco, Louisiana. Officials from Western Pennsylvania visited Norco, to learn more about the petrochemical industry. In the last of his four-part series reporting from the Gulf Coast, The Allegheny Front's Reid Frazier found the town was a battleground over how the chemical industry deals with its neighbors. A key figure in the fight was one very determined school teacher, whose only weapon was a plastic bag.


FRAZIER: Margie Richard (Ri-SHARD) is walking on a street with no houses anymore, just lawns.

RICHARD: "That's the backyard of my mom and dad's house, which was right there, and my mobile home was over here."

FRAZIER: This is Norco, Louisiana. We are about 300 yards from the Mississippi River, 20 miles or so upriver from New Orleans. Richard is a 71-year-old former schoolteacher. She points to a tree where her mom used to sit.  

RICHARD: "She liked to sit outside. But it got to the point she couldn't sit outside because the fumes was always gas-she had to go inside."

FRAZIER: The fumes she's talking about were coming from a petrochemical plant owned by Shell a few feet away. Shell built its first refinery here in 1916. The New Orleans Refining Company, or NORCO, ran it, and eventually, the town adopted the name.

In the 1950s, Shell built a chemical plant nearby in an all-black part of Norco called Diamond. Richard grew up next to the plant. But years later, she led a fight to have the company relocate the neighborhood.

As a child, she grew up smelling foul odors from the plant that she likens to bleach. She remembers people in the town suffered health problems, which she blamed on the plant.

RICHARD: "Everybody within these two streets had breathing machines in their house."


FRAZIER: Then one day in 1973, a teenager named Leroy Jones started a lawnmower a few feet from a leaking pipeline, sparking an explosion. It killed an elderly woman who lived nearby. Her name was Helen Washington. Richard remembers the scene vividly.

RICHARD: "There on the ground was Miss Helen, and you could smell her hair-it was just awful."

FRAZIER; This was a turning point both for the town and for Richard. She began taking stock of the health problems experienced by people in Diamond. Her sister contracted a rare inflammatory disease called sarcoidosis. But the symptoms are so common, her sister didn't realize she had it until it was too late. 

RICHARD: "It's like an allergy, you think you got sinus or think you got asthma.

FRAZIER: Though there's disagreement over what causes the rare disease her sister had, some scientists think chemical exposures can trigger it. Richard suspects that was the case for her sister Naomi, who died at the age of 43.

In 1988, there was another explosion. This time at Shell's oil refinery in Norco. The blast killed seven workers and damaged walls and buildings around the town. It even set off alarms in New Orleans, 25 miles away.

Richard decided to fight Shell, to get the company to relocate residents away from both plants. Richard helped bring in an environmental group that monitored air emissions with 5 gallon buckets.

RICHARD: "We learned how to capture the air, how to have statistical reports."

FRAZIER: The group detected chemicals in the air that Shell had never reported to the state environmental agency. This caught the attention of the press, and regulators. Before long, she was being asked to share her findings. Richard spoke before the UN, where she confronted a high-ranking Shell executive. She remembers the meeting, in which she brought a sample of air taken from Norco:

RICHARD: "I stood before the United Nations, with my bag of polluted air"

FRAZIER: And she asked the executive, would he like to breathe the air?
The gambit worked. A few weeks later, another executive from Shell knocked on the door of her trailer in Norco, wanting to talk. Soon, the company was offering to buy people's houses near the chemical plant with a minimum bid of $80,000. More than 300 families took the buyout, including Richard's.

Throughout the campaign Shell denied that its plant made people in Norco sick. And though it's the subject of much debate, there's no scientific proof that Louisiana's chemical industry has anything to do with the state's high incidence of cancer - only Kentucky has a higher cancer rate than Louisiana, according to the CDC. A Shell spokeswoman says the decision to buy out homes was in no way related to health concerns, but part of a long-term effort to create a greenbelt around the chemical plant.

Still, even industry backers say big chemical plants in Louisiana are better neighbors these days than they were a generation ago, when Richard was fighting Shell.

JOHNSON: "The industry recognized it had to do a better job communicating with and listening to citizens in communities around them."

FRAZIER: Tim Johnson is a public affairs consultant to the petrochemical industry in Louisiana. He says experiences like Norco's have been part of an evolution the industry has undergone in the past 25 years.  Part of this had to do with companies wanting to do the right thing. But, he admits, part of it was because they were forced to.

JOHNSON: "Being honest...A lot of the improvements they've made have been as a result of regulations they've been put under."

FRAZIER: These improvements have cut toxic air releases in Louisiana by about half of what they were in the early 1990's. The EPA now has a program to ensure black and other minority neighborhoods - like the Diamond section of  Norco -- aren't subjected to inordinate amounts of industrial pollution.


Today the neighborhood where Margie Richard grew up-Diamond-is quiet, except for the hum of Shell's chemical plant. About 40 families stayed here. They received a home improvement grant from the company in lieu of relocation money. One who stayed behind is Lionel Brown. On a Saturdayafternoon, Brown tinkers with his brother's pickup truck in his driveway.


BROWN: "I saw no reason to move-I didn't want to sell-first of all they didn't give enough money for what I had."

FRAZIER: What he had was a house and four adjacent lots. Now that air monitors have been installed in the neighborhood, he's not so worried about pollution.

Brown works at a Dow chemical plant nearby. That makes him feel safer about living next to the Shell plant, even though the chemicals made at his job are dangerous.

BROWN: "They make stuff that'll kill you. LAUGHS...But everything is contained."

FRAZIER: Margie Richard now lives in 15 minutes away from Norco. In her new house, she's planted a garden.

RICHARD: "These are my sweet potato plants"

It's quiet here. She no longer has to listen to the constant hum of the chemical plant.
She thinks community leaders in Pennsylvania need to pay attention to what the company is considering for Beaver County.

RICHARD: "You should have input in what is going on."

Richard says it took decades, but she thinks the town and the company finally learned this lesson. In Norco, Louisiana, I'm Reid Frazier for the Allegheny Front.