Millions of people celebrated Earth Day across the country in 1970. So how did Pittsburghers break in the new holiday? We asked two women who were there to share their memories.
The beauty—and power—of the first Earth Day is that everyone from politicians to activists, housewives to unions, came together to make it what it was.
In 1970, more than 20 million people helped celebrate an obscure new holiday known as Earth Day. And a storied Madison Avenue copywriter was a huge part of its success.
This year is the 50th anniversary of Earth Day, but the coronavirus pandemic has moved celebrations online. Environmental groups have a month-long challenge for Pennsylvanians of all ages.
Many corporations are using Earth Day as an occasion to advertise green products. But for consumers, there's a subtle line between savvy marketing and greenwashing.
In this hour-long special, we explore the past and present of Earth Day—from the man who gave Earth Day its name, to how businesses today are using Earth Day as a clever marketing ploy.
